Original size 1140x1600

Art Direction Interview Program «I Was 20»

PROTECT STATUS: not protected
Longread translated automatically
Finalist of the competition

The interview series, «I Was 20, ” is a collection of videos shot by students from the Institute of Cinema and Television: the program aims to bridge the generational gap by having the younger generation engage with the experience of the older generation.

big
Original size 2480x858

The program’s title sequence metaphorically depicts the beginning of a young protagonist’s journey, where they encounter a more experienced character and approach them.

Loading...
Original size 1890x1063

We are approaching the program’s protagonist from the perspective of inexperience and childhood—attempting to explore, discover, and construct—which is why naïve, tactile graphics were chosen for the program’s visual solution.

Original size 1920x1080

The key metaphor for the identity and opening sequence is a children’s building block set—shapes that can be assembled and disassembled.

Original size 1920x1080
Original size 1920x1080
Original size 1920x1080

In the program «I Was 20, ” we eliminated a host-moderator to achieve a therapeutic, intimate atmosphere for the conversation and to depict the composite image of a questioning generation.

Original size 1890x1032

Typography is structured on the principles of a constructive system. Elements support each other, assembling into towers.

Original size 3131x1046
0
Original size 4285x2667
Original size 3424x446
0
Original size 4190x2281
Original size 1920x1080
Original size 2380x272
Original size 4994x2908
Original size 1464x886
Original size 2000x1038
Original size 3229x445

The program has a therapeutic nature. The overarching goal of the program is to provide guidance for the younger generation—how to navigate life and make decisions in a rapidly changing world. It is a search for answers, authorities, hope, and inspiration.

0
Art Direction Interview Program «I Was 20»
Project created at 31.05.2026