Concept
The project presents a series of copyrighted shaved toys, designed from original graphic characters and converted into a large-scale tactile form. Each hero retains its original plastic, proportion, and color identity, transforming itself into a realistic soft figure with detailed details and modern accessories.
The main emphasis is on materiality: a combination of fluffy textures, soft tissue and denser elements (plastic shoes, carbines) creates a striking contrast and reinforces tactile experience. The project explores the boundary between illustration and subject design, turning a flat vector image into a fully-fledged collection object adapted to the format of a modern sheet.
In the process of developing a series of measures, the characters of the project go beyond graphics and acquire their own identities. Each hero gets a name, a character, and an emotional temper, which makes it possible to turn them from decorative figures to self-participants in the common history.
One day, small satellites appeared in Moscow. You can’t see them. But if they’re with you, the city becomes different.
Plume, Jick, Bull, and Splick are becoming not just toys of shaves, but vehicles of mood and urban rhythm. Through their behavior, dynamics and individual features, a whole universe of the series is formed: soft, energetic, cozy and curious at the same time.
Such an approach reinforces the emotional connection with the audience, makes the collection more alive and remembered, and the merch itself not just a souvenir, but a character with a character that you want to gather, learn and «friend» with it.
With Plume, Zhik, Bull, and Splic, every yard, park, or alley becomes part of the game — the city is recovering, and Moscow’s study is turning into a fun and memorable journey.
Bul — picks up Jick’s impressions — asks Splick questions — looking for hidden details of Plume — notes the unusual.
Packaging
Packing concept as a branded Zip package
Packing the series is part of the game and research. A transparent package allows you to see the character right away, like he’s ready to go on a trip around town. The minimalist format focuses on the toy itself, its colors and character, and the compact size is convenient to take with it in a backpack, pocket, or walk. Inside, it’s not just a lock, it’s a little hero with his story. The package emphasizes the idea of mobility, collection and daily use: a metric that lives with a child and is accompanied by it in Moscow’s study.