This work demonstrates one potential application of artificial intelligence for rebranding and transforming an existing visual identity. The source material used was a 3rd-year, 4th-module project—branding for the Siberian sweets shop, «THE SIBERIA.»
Original Project
The Siberian Sweets Stand «THE SIBERIA» is a place where you can discover the unique treasures of Siberia and purchase natural products from local artisans. Here, you can buy not only sweets but also health-focused items: herbal teas and blends, cedar resin, oils, and more.
Link to the original project: https://portfolio.hse.ru/Project/215554#215554_5092659
Logo
Prompt: create a minimalistic logo for the Siberian sweets shop «THE SIBERIA», using a grotesque bold font and a vector minimalistic strawberry icon to the left of the text, in black and white colors
Neural Network: https://leonardo.ai/
Color Palette
Neural Network: https://color.adobe.com
Font
Neural Network: https://www.myfonts.com/pages/whatthefont
Brand Identity
Prompt: A business card, an envelope, a pen, and paper for the «THE SIBERIA» store. Black and white color scheme. Corporate identity featuring simple, minimalistic vector icons: a snowflake, fir tree, strawberry, mountain, and flower.
AI Generator: https://leonardo.ai/
Prompt: A business card for «THE SIBERIA» store. Black and white color palette. The business card is complemented by simple, minimalistic vector pictograms—a snowflake, a fir tree, a strawberry, and a mountain. The business card rests on a piece of wood against a black background.
AI: https://leonardo.ai/
Posters
- Prompt: An advertising poster for the Siberian sweets, tea, and honey store «THE SIBERIA.» The store’s corporate identity is based on simple, minimalistic icons such as snowflakes, fir trees, flowers, and mountains. Black and white colors. The poster is displayed on a street in a winter city. AI Engine: https://app.leonardo.ai/
- Prompt: An advertising poster for the Siberian sweets, tea, and honey store «THE SIBERIA.» The store’s corporate identity is based on simple, minimalistic icons such as snowflakes, fir trees, flowers, and mountains. Black and white colors. The poster is displayed on a street in a winter city. AI Engine: https://ideogram.ai/
- Prompt: An advertising poster for the Siberian sweets, tea, and honey store «THE SIBERIA.» Black and white colors, simple minimalistic style. The poster is displayed on a street in a winter city, hung on a wooden background. AI Engine: https://ideogram.ai/
Products
Prompt: 3D rendering of honey packaging for the Siberian products store «THE SIBERIA.» The corporate identity is based on minimalistic vector icons shaped like snowflakes, flowers, and strawberries. Black and white color palette. Honey displayed in a transparent jar with a label. Atmospheric background featuring a wooden table.
AI Generator: https://ideogram.ai/
Honey Packaging
Prompt: 3D rendering of tea packaging for the Siberian products store «THE SIBERIA.» The corporate identity is based on minimalistic vector icons in the form of snowflakes, flowers, and strawberries. Black and white colors.
AI Generator: https://app.leonardo.ai/
Siberian Tea Packaging