TASTE BALANCE — a line of juices where the packaging design visually conveys the choice between rich flavor and calorie control: it’s not just about the drink, but about a lifestyle.
Original size 1491x1001
Original size 2048x1536
Full—syrup with added sugar in a round bottle with a cap—for those who enjoy sweetness and aren’t obsessed with shape; Fit—sugar-free juice in a contoured bottle with a cap—for people focused on fitness and balance. In the display, I use paired contrast: Full and Fit bottles alternate, amplifying the opposition while collectively forming a dense line on the shelf.
Original size 2106x887
Original size 1976x1536
Original size 1536x1674
Original size 2106x1649
Original size 2528x1696