Over the past few years, Telegram has become one of the key media sites from the Messenger. Today, it is the main source of news and professional information.
====The Rules of Life====The Blueprint and The Symbol, The Rules of Life, The Voice, Fashion Paper, and Black Square, lead all the media that remain in Russia. Following the closure of gloss magazines, many editors started copyright projects, a ban on advertising in Instagram* led to the arrival of brands and agencies in Telegram, and now the channel is only lazy. In this stream, it’s easy to lose — so in this material in two parts we collected 33 fashion channels and divided them into five groups: editors and insiders, style observations, research optics, business and communication, production, rhetoric and law.
Marie Lueder for Pull&Bear. Source: Dazed digital
Editors and insiders of the fashion industry
Channels of journalists with experience in gloss, digital media and the luxury industry. The authors discuss performances, campuses and creative appointments, analyse rhetorical strategies and brand interaction with celebrity, and comment on the fashion agenda from the point of view of vision and access to the sled.
Filterless
@bezfiltrov_show Channel Nastya Poletaeva — a journalist and expert on loxury e-commerce, former digital director Esquire and head of CCM — a personal view of fashion and an open discussion of creative appointments, campuses, the economy of influenzaers, advertising ethics, and the apparel sold by the Bez Filter podcast.Hood Morning, Carl!
@goodmorningkarl The author’s channel Katya Fedorova, which worked in Vogue, Interview and The Blueprint, is a daily comment on a fashion agenda where red-track news, recent collections, advertising campaigns and events at the fashion and culture interface are passed through the fashion editor’s prism.Yes and no
@askvydolob Julia Vdolvob Canal — fashion as a communication system and a cultural field. Here you can learn not only about the launches of the Dot Comms' classic local brands and news, but also about how to build a public image in a context of unstable communication and economic crisis while maintaining a personal tone.Examples of posts from the channels «Defilters», «Hood Morfing, Carl!» and «No, I don’t.»
The Nightingale mission
@ksenia_solovieva The ex-chief editor of Vogue and Tatler of Russia, where the management view of the industry is combined with the living history of the fashion agenda. Xenia writes about new brands and campaigns, luxury platforms and rite, collaborations and secular life, ironically comments on launches and assignments, linking experience in a big gloss with attention to detail and cultural context.Lifestyle Division
@lifestylewhat Alina Grigalashvili, PR-director Ushatava and former fashion editor Vogue run their channel from London, diluting fashionable analyst with daily notes. Here are finds from museums and vintage stores, sales and new brands, comments on advertising campaigns and social history, and personal style observations.Make the face easy
@straightface In Valeria Parfenova, journalist and consultant, fashion is discussed more broadly than industry: discussion of performances and global human resources appointments is combined with reviews of local brand collections, personal styles and news at the interface of fashion and popular culture.Bon mot
@lebonmot Alexander Romkevich, former editor of Robb Report and The Rake Russia, writes about the luxury and lifestyle industry in a broader cultural context. The channel combines the professional optics of the gloss and the interest in how the bonus market changes.Examples of posts from Xenia Nightingale, Style Division, Face Easier and Bon mot
Frontfashion
@frontfashion Olga Mikhaylova, a journalist and fashion editor with years of experience, shares a professional perspective without bills for shows, collections and events in both the local and global fashion industries.make_your_style@make_your_style Channel of journalist Sophia Yartseva and former fashion editor of Glamour Natalia Yancheva. Authors write about shows, advertising campaigns, events, and personal styles that are driven by fashion sociology: like what we wear with economics, politics, and culture.
Style Tricks
@styletricks Stylist and ex-director of the HarperPost Wintour
@postwintour Channel Anna Mahorina — a journalist and a family expert with experience at BURO, The Blueprint, «Afiche» and Dobaka.ru. The author’s view of fashion as an industry and media medium: show-and-campein reviews, new Russian brand releases, and personal reactions to how the fashion agenda changes.Examples of posts from Front Fashion, Make Your Style. Style Tricks and Post Wintour
Personal style and visual vision
In the second group, we have gathered channels where fashion is viewed through the lens of personal style — fittings, observations, details, and specific stylistic solutions. These channels carry out fashn and personal styles that work with fashion as a way: they explain proportions, analyse subium sets formulas, draw attention to historical codes of clothing, and share finds and visual observations.
Urban hippie
@urbanippies Maria Rasco Stylist Channel, which writes about styles, finds and «other joys of life». This is a personal diary of wardrobe with live fittings, shopping, and brand references: Mary shows her own images, shares stylistic techniques, discusses specific items of clothing — from Bottega Veneta to local brands — and offers alternatives. The texts combine household surveillance, self-care and wardrobe application boards.Megastil
@megastil Authorist Ira Dubina channel on fashion as personal passion and professional practice. Ira comments on the work of celebrity stylists, shares the idea of collections, shows fittings from Paris shows, not forgetting that fashion is first and foremost a source of pleasure.Examples of urban hippie, Megastil, MUSE GUIDE and Sade posts
MUSE GUIDE
@museguide Channel of Valeria Idrisova’s personal style, which calls itself «ex-mathematics» — and it feels like it’s a system. Valeria explains the proportions and types of the figures, analyzes the displays, showing how the subway decisions can be moved to a personal wardrobe.Sade
@sadeleifestyle Channel digital editor Tatler Kazakhstan Lily Shabutdinova about «excited details» and stylistic techniques that make the image more interesting. The author analyses the design codes of brands, tells the history of cult clothing, draws attention to the nuances of images from recent collections.Theory, fashion history and archival sources
It’s a block of channels where fashion is seen as an object of research, not as a consumption system. The theory and history of fashion and the archiving of sources is an opportunity to understand industry in a broader cultural context.
Russian fashion architecture / ARM
@rfa_media Telegram research project of the USE ICU Design School on the history of the Russian fashion scene since the 1990s. The authors publish interviews with key players in the local industry, films and articles from Russian glossy and alternative magazine archives, as well as materials on the archiving of fashion in general: online archives, annotations and exhibits, articles from fashion handlers.Fashion victims
@fashiontheoryvistims Channel Ludmila Alabeva — Chief Editor of «Fashion Theory» and Academic Director of the Graduate School for Art and Design of INA HEA — with a theoretical prospect of fashion. Ludmila publishes annotations of discussions, exhibitions, conferences and new issues of the magazine, as well as news from the life of the fashion victims podcast, in which the author speaks to researchers, designers, stylists and other experts.Examples of posts from Russian Fashion Archivist/ARM, Fashion Victims, Tim Ilyas and Wasted Paper
Tim Ilyas
@timillasov Channel of fashion explorer and journalist where museum finds, fashion history notes, an analyst of appointments and red track observations are next to a review of industrial exhibitions and scenes from life in Italy.wasted_paper
@watched_paper Private library of foreign gloss since the 1970s. The author publishes covers, turns, promotional campaigns and rare films, complementing their comments on the fashion and cultural context, styles and biographies of photographers, stylists and models.The first part of the compilation collects channels in which editors, stylists and researchers create optics: explain the agenda, learn the visual language, refer to sources and contexts. In the second part of the material, we will shift our focus from an interpretation to an industry structure — to business, production, and fashion infrastructure.
Cover: Pinterest *Instagram is a project by Meta, whose activities are recognized as extremist and prohibited on the territory of the Russian Federation.