NUR — a brand of pomegranate products that produces juices and preserves from a single ingredient. The brand’s distinctiveness lies in the way its products convey the culture, national character, and unique color of Armenian heritage.
Objectives:
- Differentiate from competitors through an alternative visual language for packaging.
- Convey the brand’s authenticity, the uniqueness of Armenian traditions, and its cultural richness through form and corporate identity.
- Achieve top-of-mind awareness for the brand.
Original size 2937x1654
Competitors in the Armenian brand niche
Competitor maps that convey the perspective for the direction of development from the standpoint of communication and packaging
Target Audience
Original size 2926x825
Brand Platform
Original size 2937x1654
Brand Packaging
Original size 1920x1080
Original size 2937x1654
Original size 2937x1654
Original size 2937x1654
Original size 2937x1654
Original size 2937x1654
Original size 2937x1654
Original size 3640x1960
Original size 2937x1654
Original size 2937x1654
Original size 2937x1654
Original size 3840x2160
Original size 2937x1654
Original size 2937x1654
Original size 2937x1654
Original size 2937x1654