A joint competition organized by Budapest Metropolitan University and the HSE Art and Design School invited participants to reimagine Hungarian cinema through alternative film posters. From the curated Hungarian watchlist, I chose Explanation for Everything (Gábor Reisz, 2023) and created a series of five posters for it.
The film opens with a device that became my key to the whole series: the image appears as a tiny frame in the center of a black screen and, over the course of several minutes, slowly expands to fill the full format. I decided to play on exactly this movement — a frame growing from a single point into an entire world.
The concept
In each of the five posters the frame grows, from small to large, while the text frames it like a border. I read this movement as a metaphor for growing up.
The text is control: a rigid grid into which Ábel tries to fit his life on the eve of his final exam. The expanding frame is panic: the world crashes down on him all at once and no longer fits inside his head.
The series shows this conflict unfolding — from complete control to the moment when the world takes over almost the entire field.
Print-resolution posters