As part of the educational module «Education and development of the elements of the brand style», a brand-marked identifier for the SPHYNX TATTOO tattoo studio was designed. The combined sign/logotype is based on the image of the sphinx, the pet, which emphasizes the uniqueness and identity of the studio, and creates a familiar and recognizable visual style. Following the approval of the sign/logo with the teacher, elements of the brand style have been developed, including colour charts, fonts and graphics, which harmoniously complement the concept of the tattoo studio. Also, brand products — business cards, forms, and promotional materials — were created. The final mock-ups were presented in a presentation demonstrating the integrity and expression of the developed identifier.