The «Synthesis» clothing and footwear store for men and women is a premium yet accessible boutique with an emphasis on comfort and technological features.
Location: Moscow, Verkhnyaya Radishchevskaya Street, 21
Target Audience (TA):
-Men and women aged 25–50
-Urban residents
-Individuals with an active lifestyle
-Middle to upper-middle income
-Those who value comfort and functionality
Key Features:
-Strong emphasis on technology (breathable materials, thermoregulation)
-“Airy» spatial architecture
-Digital interactivity
-Less focused on trends, more focused on comfort and science
The concept centers on the practicality of the clothing and footwear being sold and explaining their technological advancements. Screens displaying the manufacturing process and its benefits are used for in-store display. The green-gray color palette creates a calm, comfortable atmosphere.
Moodboard
References
Textured Board
Collages
Storefront Collage
Cashier Zone Collage
Waiting Area Collage
Sketches
