Forget fussy flowers. This is a street shop for indestructible plants—green fighters that withstand the city’s rhythm and demand no extra attention. The graffiti aesthetic, urban character, and touch of rebellious spirit make the project as resilient and vibrant as its plants.
The visual style is rooted in the city’s atmosphere: concrete, graffiti, movement, and freedom of self-expression. The typography pays homage to street art, lending the project boldness and character.
The project’s color palette is built around a combination of green, red, black, and white. Green symbolizes plants, life, and growth, underscoring the store’s core concept; red injects a sense of energy and street boldness; black establishes a confident and rugged image; and white helps maintain balance and readability.
The character of the streets in every detail of the brand
Take the greenery home
