Gulyaka is an application for mood-based walks.
It helps you select a ready-made urban route and complete it in a gamified format: complete with quests, roles, map points, and a reward at the end.
We don’t make a guide or a navigator. We create an urban narrative that transforms a regular trip out of the house into a small adventure.
«Gulyaka» should be a mobile application because the walk happens here and now. During the walk, users need functions that work best in a mobile format: geolocation, a map, real-time routing, progress tracking, location-based tasks, a shared scenario with friends, and a reward at the end.
Gulyaka speaks to the user like a friend: easily, friendly, slightly cheeky, and without the feeling of an official guide. The application doesn’t force you to spend your time productively—it suggests experiencing your walks differently: more attentively, more engagingly, and a bit more fun.
Gulyaka removes the need for the user to plan a walk from scratch.Instead of making lengthy selections, the user receives a ready-made scenario: a route, a mood, an idea, and a small game element.The user doesn’t have to compile the walk from various sources—the app does it for them.
To test the basic mechanics, we created an MVP—a web service. The MVP demonstrates the product’s main scenario: a user either selects a walk or creates their own using an AI assistant, receives a route, and can follow it as a ready-made urban scenario.