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Identity for the «Nizhny Novgorod — Capital of Russian Design 2026» Festival

Longread translated automatically

(Nizhny Novgorod was named «Capital of Russian Design 2026» and will serve as the central venue for key design events in Russia throughout the year.)

Нижний Новгород стоит на пересечении путей — речных, торговых, культурных. Сюда всегда съезжались.

The festival does the same thing: designers travel from various places, each bringing their own practice and experience. In NN, these threads intertwine—and a knot is formed at this point. It’s not a decorative knot, but a functional one: it binds the profession, the environment, and the nation.

Historically, NN—a major transport hub—was a confluence of river, rail, and trade. It was a vibrant city where the flow was always expertly organized.

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Identity for the «Nizhny Novgorod — Capital of Russian Design 2026» Festival
Project created at 31.05.2026