For 27 years, the «Tiger Day» festival has been held in Vladivostok, bringing together the residents of Primorye and city guests. On this day, the entire city takes to the streets to express its love for the majestic creature, staging parades, concerts, and other celebrations.
However, this large and beloved holiday has yet to have a distinct visual identity—an image that could help tell its story outside the region, attract new visitors, and make the festival feel more intimate and recognizable.
We decided to give the festival a face. It became the face of a tiger—not just one, but a whole multitude. Each one is unique, just like tigers in nature.
Visitors to the festival are also invited to create their own unique tiger face using the event’s interactive website.
