13RUB is a Russian brand whose primary product is tax consulting for individuals.
TASK: Develop a modern-style logo that reflects the company’s mission—the financial well-being of its clients. The logo must achieve the following objectives: — increase brand recognition among the audience; — establish the reputation of a professional company; — stand out from competitors.
Original size 1920x1280
SOLUTION: A typeface logo was developed using a modern, dynamic font. The thickened typeface imparts a sense of corporate gravitas and evokes stability. The essence of the financial sphere is conveyed through the symbol of a coin dropping into a piggy bank, which is represented by the letter U. The metaphor «Even a small coin saves a ruble» is also referenced.
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x1280
Original size 1920x640