VTB Payroll Card Design

I turned to childhood—a time when each of us believed in the special magic of money and luck. Together with my parents, I recalled three things that seemed to us in childhood as true symbols of wealth and fortune. These became the foundation for a series of three cards.

VTB payroll clients are predominantly millennials who grew up in the 1990s and 2000s. Childhood memories from this era are part of their collective cultural memory. The card ceases to be merely a financial tool; it becomes a personal artifact with a history.