The project focuses on rebranding the cosmetic line for the brand «Cleona.» The core concept is the image of modern natural cosmetics, blending botanical formulas with laboratory precision.
Thanks to its proprietary scientific production, the brand utilizes natural components down to the formula level, transforming plant power into active skincare. Consequently, botanical patterns literally fill the transparent bottles in the design—they visually communicate that each product is rich in natural ingredients, and their efficacy is present «in every molecule of the formula.»
This approach merges natural purity with dermatological integrity: soft botanical imagery suggests the natural origin of the ingredients, while the clean, transparent packaging, strict typography, and pharmaceutical aesthetic of the label emphasize the product’s scientific rigor, safety, and trustworthiness.
